GoNorthEast aims to celebrate the significance and scale of the Aberdeen Western Peripheral Route / Balmedie to Tipperty (AWPR/B-T) and what it will mean for everyone in the region and beyond.
The campaign seeks to engage with communities around the north east as we look forward to this transformational project being fully completed later this year.
It’s worth pointing out that although initially envisaged as a peripheral route, the AWPR/B-T is in fact a major artery that will breathe new life into the city and the wider region. It is about connectivity, both within and outwith the region. It’s about improving our quality and way of life and enhancing our ability to do business by better connecting our city with its surroundings, our communities and our public transport system.