GoNorthEast aims to celebrate the significance and scale of the Aberdeen Western Peripheral Route / Balmedie to Tipperty (AWPR/B-T) project and what it means for everyone in the region and beyond.
The campaign is engaging with communities around the north east as we look to maximise the benefits of this truly transformational project.
It’s worth pointing out that although initially envisaged as a peripheral route, the AWPR/B-T project is in fact a major artery that is breathing new life into the city and the wider region. It is about connectivity, both within and outwith the region. It’s about improving our quality and way of life and enhancing our ability to do business by better connecting our city with its surroundings, our communities and our public transport system.